Pilot Launch Playbook
A practical guide to taking your venue live, selling your first tickets, and running a smooth event.
Before you sell tickets
- 1Create your venue and verify your email address.
- 2Connect payouts through Stripe so ticket revenue can reach your bank account.
- 3Configure SMTP (Brevo free tier is 300 emails/day) so fans receive order confirmations and password resets.
- 4Invite at least one teammate (box office, marketing, or finance).
- 5Build your first event with sections, dates, and ticket prices.
- 6Review your public event page from a fan's perspective.
Go-live checklist
- 1Set the event to Public and confirm the invite/access code requirements.
- 2Test the full checkout flow with a real card (you can refund the test purchase afterward).
- 3Confirm ticket QR codes appear in /my-tickets and download correctly.
- 4Train door staff on the scanner page and test a check-in.
- 5Set up group discounts, referral codes, or premium add-ons if needed.
Launch day
- 1Check /status and /admin/monitoring for platform health.
- 2Watch /admin/reports for real-time sales and attendance.
- 3Keep the box-office page open for cash and comp sales.
- 4Monitor /notifications for fan feedback and refund requests.
After the event
- 1Export attendee CSV from /admin/events/{id}/attendees.
- 2Review gross/net revenue and payout timing in /admin/analytics.
- 3Send post-event surveys or follow-up offers to attendees.
- 4Refund any cancelled seats and reconcile the final ledger.